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New
iPad Pro
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iPad Pro available starting 3.25
Magic Keyboard coming in May
New
MacBook Air
Twice the speed. Twice the storage.
From $999.
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iPhone 11 Pro
Pro cameras. Pro display. Pro performance.
From $24.95/mo. or $599 with trade‑in.
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iPhone 11
Just the right amount of everything.
From $18.70/mo. or $499 with trade‑in.1
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Get the latest CDC response to COVID-19.

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Watch now on the Apple TV App
With the Always-On Retina display.
You’ve never seen a watch like this.
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Agent 8 is a small hero on a big mission.
  • Play now2
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Apple Card Monthly Installments
Pay for your next iPhone over time, interest-free with Apple Card.
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Latest Videos

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Shot on iPhone 16 Pro | Big Man - Behind The Scenes | Apple
The cast and crew take us behind the scenes of Big Man for a look at how the film was brought to life with iPhone 16 Pro.
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Shot on iPhone 16 Pro | Big Man - Starring Stormzy | Apple
Big Man tells the fictional story of Tenzman, a world-weary musician, and the two bright, joyful kids who come into his life by ...
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Screenshots become events. Just like that. #Shorts
This fall, visual intelligence will turn all those screenshots into events in your calendar that you actually show up to. Learn more at ...
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Translate your convos live. Yes, live. #Shorts
This fall, Apple Intelligence will translate your conversations live on FaceTime, in text messages, and on calls. Learn more at ...
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See ya later to spam texts and calls. #Shorts
See you never. This fall, iOS26 will automatically throw those sketchy unwanted messages into a junk drawer for you. Learn more ...
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Take a poll, split the bill in Messages. #Shorts
No friendship breakups over here. This fall, you'll be able to take polls in your group chats in Messages and split bills with your ...
Apple Videos Thumbnails
Introducing Liquid Glass | Apple
Meet our next chapter in software design, built with the sleek and expressive material Liquid Glass. This universal design puts ...
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Big things coming to iPad. #Shorts
This fall, you'll be able to multitask with a ton of windows, access files from your Dock, navigate with a menu bar, and do so much ...
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Wanna see something gorgeous? #Shorts
Apple's new look is coming soon. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/45MsrtK “Only You” by ...

1. Trade In: Trade‑in values vary. iPhone 11 and iPhone 11 Pro promotional pricing is after trade‑in of iPhone 8 Plus and iPhone X in good condition. Additional trade‑in values require purchase of a new iPhone, subject to availability and limits. Must be at least 18. Apple or its trade-in partners reserve the right to refuse or limit any Trade In transaction for any reason. In‑store trade‑in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Sales tax may be assessed on full value of new iPhone. Additional terms from Apple or Apple’s trade-in partners may apply. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, Sprint, T-Mobile, or Verizon. Taxes and shipping not included. Additional Apple Card Monthly Installments terms are in the Customer Agreement. Additional iPhone Payments terms are here.

2. Subscription required.

Magic Keyboard sold separately.

Apple TV+ is $4.99/month after free trial. One subscription per Family Sharing group. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

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